Crayons Advertising Ltd.
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ABOUT
AI Sector View
AI GENERATEDMedia Entertainment & Publication
This sector uses indirect proxies rather than direct ad-spend data. Urban CMIE sentiment at 109.5 (2026-07), disposable personal income of INR 353131560 million (Dec/25), and consumer spending of INR 44743 billion (Jun/26) are supportive, but formal consumer confidence weakened to 88.3 (Jul/26). FPI flow is mildly negative at INR -558 crore over 3 months to 2026-08-31, so the stance remains neutral and confidence is capped.
PROS
- Company has delivered good profit growth of 42.1% CAGR over last 5 years
- Company is almost debt free
- Company has a healthy return on capital (ROCE) of 25.9%
- Company has a good return on equity (ROE) track record: 3 Years ROE 21.4%
- Company comfortably covers its interest (11.6x coverage)
- Attractively priced for its growth - PEG of 0.3
CONS
- A large part of profit comes from other income (59.4% of PBT)
- Poor cash conversion - profits are not backed by operating cash flow (CFO/PAT -0.55x)
- Operating cash flow has been negative in recent years
- Equity base is being diluted - shares outstanding up 985.8%
- Company has delivered a poor sales growth of 3.6% over past five years
* The pros and cons are machine generated based on quantitative rules.
Peer comparison
| Name | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| SIGNPOST | 242.75 | 17.65 | 1297.50 | 0.21 | 18.66 | 22.18 | 152.26 | 10.62 | 26.07 | 22.54 |
| RKSWAMY | 91.90 | 20.44 | 463.89 | 2.18 | 3.46 | 20.52 | 83.62 | 7.80 | 12.87 | 10.44 |
| VERTOZ | 38.59 | 12.46 | 328.90 | 0.26 | 7.37 | 13.76 | 81.64 | 15.82 | 15.84 | 18.48 |
| CRAYONS | 26.00 | 16.86 | 63.52 | 0.00 | — | — | — | — | 9.45 | — |
Quarterly Results
Standalone Figures in Rs. Crores / View Consolidated
No standalone quarterly results found
We don't have this information yet. Please check back later.
Profit & Loss
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| 200 | 238 | 169 | 184 | 161 | 105 | 193 | 276 | 202 | 192 | |
| 196 | 233 | 166 | 181 | 158 | 104 | 189 | 257 | 181 | 185 | |
| Operating Profit | 6 | 6 | 5 | 7 | 6 | 3 | 5 | 25 | 25 | 13 |
| OPM % | 3 | 2 | 3 | 4 | 3 | 3 | 2 | 9 | 12 | 7 |
| Other Income | 2 | 1 | 2 | 4 | 3 | 2 | 2 | 5 | 5 | 5 |
| Interest | 3 | 3 | 3 | 3 | 2 | 1 | 1 | 1 | 1 | 1 |
| Depreciation | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 |
| 1 | 1 | 0 | 3 | 2 | 0 | 2 | 23 | 23 | 9 | |
| Tax % | 59 | 37 | 49 | 12 | 35 | 56 | 31 | 26 | 26 | 27 |
| Net Profit | 0 | 1 | 0 | 2 | 1 | 0 | 2 | 17 | 17 | 7 |
| EPS | 0 | 0 | 0 | 0 | 5 | 1 | 1 | 9 | 7 | 3 |
| Dividend Payout % | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share of Associates | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Adjusted EPS | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 9 | 7 | 3 |
COMPOUNDED SALES GROWTH
- 10 Years:
- -1%
- 5 Years:
- 4%
- 3 Years:
- 0%
COMPOUNDED PROFIT GROWTH
- 10 Years:
- —
- 5 Years:
- 42%
- 3 Years:
- 61%
STOCK PRICE CAGR
- 10 Years:
- —
- 5 Years:
- —
- 3 Years:
- -46%
- 1 Year:
- -51%
RETURN ON EQUITY
- 10 Years:
- 8%
- 5 Years:
- 14%
- 3 Years:
- 21%
- Last Year:
- 6%
Balance Sheet
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| LIABILITIES | - | - | - | - | - | - | - | - | - | - |
| Equity Capital | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 18 | 24 | 24 |
| 28 | 29 | 29 | 32 | 33 | 33 | 35 | 36 | 80 | 86 | |
| 0 | 0 | 0 | 0 | 2 | 6 | 6 | 8 | 0 | 0 | |
| Trade Payables | 39 | 47 | 31 | 49 | 62 | 44 | 58 | 43 | 51 | 50 |
| 34 | 44 | 35 | 49 | 32 | 20 | 25 | 24 | 29 | 38 | |
| Total Liabilities | 104 | 122 | 98 | 133 | 131 | 106 | 126 | 129 | 184 | 199 |
| ASSETS | - | - | - | - | - | - | - | - | - | - |
| 11 | 9 | 9 | 8 | 8 | 7 | 6 | 3 | 6 | 7 | |
| Capital Work in Progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 4 |
| 8 | 9 | 9 | 17 | 19 | 19 | 11 | 9 | 10 | 8 | |
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 90 | 97 | |
| Cash & Bank | 4 | 11 | 4 | 14 | 5 | 3 | 18 | 15 | 14 | 13 |
| 81 | 93 | 75 | 93 | 99 | 77 | 91 | 101 | 63 | 69 | |
| Total Assets | 104 | 122 | 98 | 133 | 131 | 106 | 126 | 129 | 184 | 199 |
| Total Debt | 24 | 20 | 17 | 15 | 15 | 15 | 10 | 11 | 5 | 5 |
| Net Working Capital | 15 | 11 | 9 | 19 | 9 | 12 | 12 | 33 | 86 | 85 |
| Contingent Liabilities | 13 | 17 | 15 | 25 | 0 | 4 | 4 | 7 | 7 | 10 |
| Book Value per Share | 136.07 | 139.47 | 140.40 | 151.29 | 157.76 | 158.34 | 165.51 | 29.91 | 42.56 | 45.32 |
| Face Value | 10.00 | 10.00 | 10.00 | 10.00 | 10.00 | 10.00 | 10.00 | 10.00 | 10.00 | 10.00 |
Cash Flows
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| 8 | 16 | 1 | 8 | -13 | -2 | 10 | -1 | -25 | 4 | |
| Cash from Investing | -0 | -3 | -2 | 4 | 7 | 1 | 12 | -2 | -12 | -3 |
| Cash from Financing | -8 | -7 | -6 | -5 | -2 | -1 | -7 | 1 | 28 | -0 |
| -0 | 6 | -7 | 6 | -8 | -2 | 15 | -3 | -9 | 1 | |
| Free Cash Flow | 7 | 16 | 1 | 8 | -14 | -2 | 10 | -1 | -30 | -2 |
| OCF / Net Profit | 18.82 | 20.70 | 6.30 | 3.11 | -11.52 | -14.78 | 6.13 | -0.08 | -1.49 | 0.64 |
| Cumulative 5-Year FCF | 0 | 0 | 0 | 0 | 18 | 9 | 3 | 0 | -37 | -25 |
Ratios
Standalone Figures in Rs. Crores / View Consolidated
| Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| PER SHARE | ||||||||||
| EPS (₹) | 1.82 | 3.39 | 0.93 | 10.89 | 5.18 | 0.58 | 7.17 | 9.22 | 6.92 | 2.76 |
| Book Value (₹) | 136.07 | 139.47 | 140.40 | 151.29 | 157.76 | 158.34 | 165.51 | 29.91 | 42.56 | 45.32 |
| Dividend per Share (₹) | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Cash EPS (₹) | 1.41 | 1.28 | 1.12 | 2.23 | 1.44 | 0.71 | 1.41 | 9.83 | 7.49 | 3.77 |
| PROFITABILITY | ||||||||||
| Operating Margin % | 2.98% | 2.34% | 2.99% | 3.95% | 3.47% | 2.68% | 2.39% | 8.90% | 10.22% | 3.68% |
| Net Margin % | 0.20% | 0.32% | 0.12% | 1.33% | 0.72% | 0.12% | 0.84% | 6.02% | 8.39% | 3.51% |
| ROE % | 1.34% | 2.46% | 0.67% | 7.47% | 3.35% | 0.36% | 4.43% | 36.44% | 21.42% | 6.29% |
| ROCE % | 6.75% | 7.58% | 6.48% | 11.71% | 8.38% | 3.30% | 7.51% | 41.95% | 27.00% | 8.84% |
| 0.37% | 0.67% | 0.19% | 2.13% | 0.88% | 0.11% | 1.39% | 13.01% | 10.80% | 3.53% | |
| EFFICIENCY | ||||||||||
| Debtor Days | 105 | 86 | 109 | 113 | 168 | 236 | 113 | 81 | 139 | 178 |
| Inventory Days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Payable Days | 0 | 75 | 100 | 97 | 147 | 0 | 0 | 0 | 0 | 0 |
| 105 | 10 | 9 | 16 | 21 | 236 | 113 | 81 | 139 | 178 | |
| FINANCIAL HEALTH | ||||||||||
| Debt to Equity (x) | 0.78x | 0.64x | 0.55x | 0.43x | 0.43x | 0.43x | 0.26x | 0.21x | 0.05x | 0.05x |
| Interest Coverage (x) | 1.35x | 1.43x | 1.15x | 1.96x | 1.76x | 1.21x | 2.79x | 25.41x | 25.01x | 11.55x |
| 1.28x | 1.15x | 1.18x | 1.23x | 1.11x | 1.20x | 1.15x | 1.46x | 2.15x | 2.03x | |
| GROWTH | ||||||||||
| Revenue Growth % | -10.13% | 18.89% | -28.87% | 8.69% | -12.61% | -34.80% | 83.42% | 43.19% | -26.89% | -4.61% |
| Operating Profit Growth % | 13.84% | -6.90% | -8.95% | 43.71% | -23.26% | -49.58% | 63.25% | 433.52% | 2.28% | -49.98% |
| Net Profit Growth % | 242.08% | 86.84% | -72.46% | 1065.13% | -52.42% | -88.87% | 1143.95% | 928.43% | 1.87% | -60.05% |
| 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | -24.94% | -60.05% | |
| VALUATION | ||||||||||
| P/E (x) | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 23.81x | 16.84x |
| P/B (x) | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 3.87x | 1.03x |
| Dividend Yield % | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 0.00x | 15.68x | 8.47x |
Documents
Corporate disclosures, annual reports, credit ratings, and concall transcripts
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News
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