Crayons Advertising Ltd.

•

₹ 26.8-4.29%

2026-08-21

thecrayonsnetwork.comBSE: -NSE: CRAYONS

Market Cap₹ 69 Cr.

Current Price₹ 28

High / Low₹ 64 / 24

Stock P/E18.3

Book Value₹ 49

Price to Book0.99

Dividend Yield0.00 %

ROCE9.5 %

ROE6.8 %

Face Value₹ 10

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ABOUT

KEY POINTS

PROS

Company is almost debt free
Company has consistently been profitable over the last 5 years
Company comfortably covers its interest (12.6x coverage)

CONS

A large part of profit comes from other income (54.7% of PBT)
Poor cash conversion - profits are not backed by operating cash flow (CFO/PAT -0.54x)
Equity base is being diluted - shares outstanding up 985.8%
Company has delivered a poor sales growth of 1.0% over past five years
Debtor days have increased from 107 to 156
Though reporting repeated profits, the company pays out little dividend (0.0%)

* The pros and cons are machine generated based on quantitative rules.

Peer comparison

EDIT COLUMNS

Media Entertainment & PublicationMedia & EntertainmentAdvertising & Media

Part ofNIFTY 50 NIFTY 500 NIFTY LARGEMIDCAP 250 NIFTY 100 NIFTY 200

S.No.	Name	CMP Rs.	P/E	Mar Cap Rs.Cr.	Div Yld %	NP Qtr Rs.Cr.	Qtr Profit Var %	Sales Qtr Rs.Cr.	Qtr Sales Var %	ROCE %	OPM %
1.	SIGNPOST	266.05	19.34	1422.04	0.19	18.66	22.18	152.26	10.62	15.95	22.54
2.	RKSWAMY	94.60	21.04	477.51	2.11	3.46	20.52	83.62	7.80	12.87	10.44
3.	CRAYONS	28.20	18.29	68.89	0.00	—	—	—	—	9.45	—

Detailed Comparison with:

Quarterly Results

Consolidated Figures in Rs. Crores / View Standalone

No quarterly results found

We don't have this information yet. Please check back later.

Profit & Loss

Consolidated Figures in Rs. Crores / View Standalone

	Mar 2014	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2024	Mar 2025
	178	223	200	238	169	234	234
	171	218	196	233	167	213	226
Operating Profit	7	5	6	6	5	26	14
OPM %	4	2	3	2	3	11	6
Other Income	0	1	2	1	2	4	6
Interest	1	2	3	3	3	1	1
Depreciation	1	2	2	2	2	1	2
	5	0	1	1	0	23	10
Tax %	32	197	60	37	53	27	27
Net Profit	3	-0	0	1	0	17	7
EPS	0	0	0	0	0	7	4
Dividend Payout %	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	-0	-0
Share of Associates	0	0	0	0	0	1	4
Adjusted EPS	2	-0	0	0	0	7	4
Minority Interest	0	0	0	0	0	-0	-0
Share of Associates	0	0	0	0	0	1	4
Adjusted EPS	2	-0	0	0	0	7	4

Mar 2014

: 178
: 171
Operating Profit: 7
OPM %: 4
Other Income: 0
Interest: 1
Depreciation: 1
: 5
Tax %: 32
Net Profit: 3
EPS: 0
Dividend Payout %: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 2
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 2

Mar 2015

: 223
: 218
Operating Profit: 5
OPM %: 2
Other Income: 1
Interest: 2
Depreciation: 2
: 0
Tax %: 197
Net Profit: -0
EPS: 0
Dividend Payout %: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: -0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: -0

Mar 2016

: 200
: 196
Operating Profit: 6
OPM %: 3
Other Income: 2
Interest: 3
Depreciation: 2
: 1
Tax %: 60
Net Profit: 0
EPS: 0
Dividend Payout %: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 0

Mar 2017

: 238
: 233
Operating Profit: 6
OPM %: 2
Other Income: 1
Interest: 3
Depreciation: 2
: 1
Tax %: 37
Net Profit: 1
EPS: 0
Dividend Payout %: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 0

Mar 2018

: 169
: 167
Operating Profit: 5
OPM %: 3
Other Income: 2
Interest: 3
Depreciation: 2
: 0
Tax %: 53
Net Profit: 0
EPS: 0
Dividend Payout %: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 0
Minority Interest: 0
Share of Associates: 0
Adjusted EPS: 0

Mar 2024

: 234
: 213
Operating Profit: 26
OPM %: 11
Other Income: 4
Interest: 1
Depreciation: 1
: 23
Tax %: 27
Net Profit: 17
EPS: 7
Dividend Payout %: 0
Minority Interest: -0
Share of Associates: 1
Adjusted EPS: 7
Minority Interest: -0
Share of Associates: 1
Adjusted EPS: 7

Mar 2025

: 234
: 226
Operating Profit: 14
OPM %: 6
Other Income: 6
Interest: 1
Depreciation: 2
: 10
Tax %: 27
Net Profit: 7
EPS: 4
Dividend Payout %: 0
Minority Interest: -0
Share of Associates: 4
Adjusted EPS: 4
Minority Interest: -0
Share of Associates: 4
Adjusted EPS: 4

COMPOUNDED SALES GROWTH

10 Years:: —
5 Years:: 1%
3 Years:: -1%

COMPOUNDED PROFIT GROWTH

10 Years:: —
5 Years:: —
3 Years:: 144%

STOCK PRICE CAGR

10 Years:: —
5 Years:: —
3 Years:: -43%
1 Year:: -45%

RETURN ON EQUITY

10 Years:: —
5 Years:: 7%
3 Years:: 11%
Last Year:: 7%

Balance Sheet

Consolidated Figures in Rs. Crores / View Standalone

	Mar 2014	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2024	Mar 2025
LIABILITIES	-	-	-	-	-	-	-
Equity Capital	2	2	2	2	2	24	24
	28	28	29	29	30	80	90
	6	8	0	0	0	0	0
Trade Payables	30	47	39	47	31	58	56
	20	39	40	49	40	31	40
Total Liabilities	86	123	110	128	103	194	212
ASSETS	-	-	-	-	-	-	-
	6	12	11	9	9	6	7
Capital Work in Progress	1	0	0	0	0	1	4
	0	14	15	15	15	8	11
	0	0	0	0	0	97	103
Cash & Bank	2	5	4	11	4	16	15
	78	92	81	93	75	66	72
Total Assets	86	123	110	128	103	194	212
Total Debt	18	37	24	20	17	5	5
Net Working Capital	19	18	15	11	9	89	88
Contingent Liabilities	0	2	6	17	21	7	10
Book Value per Share	136.06	135.34	137.72	140.48	141.61	42.82	47.03
Face Value	10.00	10.00	10.00	10.00	10.00	10.00	10.00
Total Debt	18	37	24	20	17	5	5
Net Working Capital	19	18	15	11	9	89	88
Contingent Liabilities	0	2	6	17	21	7	10
Book Value per Share	136.06	135.34	137.72	140.48	141.61	42.82	47.03
Face Value	10.00	10.00	10.00	10.00	10.00	10.00	10.00

Mar 2014

Equity Capital: 2
: 28
: 6
Trade Payables: 30
: 20
Total Liabilities: 86
: 6
Capital Work in Progress: 1
: 0
: 0
Cash & Bank: 2
: 78
Total Assets: 86
Total Debt: 18
Net Working Capital: 19
Contingent Liabilities: 0
Book Value per Share: 136.06
Face Value: 10.00
Total Debt: 18
Net Working Capital: 19
Contingent Liabilities: 0
Book Value per Share: 136.06
Face Value: 10.00

Mar 2015

Equity Capital: 2
: 28
: 8
Trade Payables: 47
: 39
Total Liabilities: 123
: 12
Capital Work in Progress: 0
: 14
: 0
Cash & Bank: 5
: 92
Total Assets: 123
Total Debt: 37
Net Working Capital: 18
Contingent Liabilities: 2
Book Value per Share: 135.34
Face Value: 10.00
Total Debt: 37
Net Working Capital: 18
Contingent Liabilities: 2
Book Value per Share: 135.34
Face Value: 10.00

Mar 2016

Equity Capital: 2
: 29
: 0
Trade Payables: 39
: 40
Total Liabilities: 110
: 11
Capital Work in Progress: 0
: 15
: 0
Cash & Bank: 4
: 81
Total Assets: 110
Total Debt: 24
Net Working Capital: 15
Contingent Liabilities: 6
Book Value per Share: 137.72
Face Value: 10.00
Total Debt: 24
Net Working Capital: 15
Contingent Liabilities: 6
Book Value per Share: 137.72
Face Value: 10.00

Mar 2017

Equity Capital: 2
: 29
: 0
Trade Payables: 47
: 49
Total Liabilities: 128
: 9
Capital Work in Progress: 0
: 15
: 0
Cash & Bank: 11
: 93
Total Assets: 128
Total Debt: 20
Net Working Capital: 11
Contingent Liabilities: 17
Book Value per Share: 140.48
Face Value: 10.00
Total Debt: 20
Net Working Capital: 11
Contingent Liabilities: 17
Book Value per Share: 140.48
Face Value: 10.00

Mar 2018

Equity Capital: 2
: 30
: 0
Trade Payables: 31
: 40
Total Liabilities: 103
: 9
Capital Work in Progress: 0
: 15
: 0
Cash & Bank: 4
: 75
Total Assets: 103
Total Debt: 17
Net Working Capital: 9
Contingent Liabilities: 21
Book Value per Share: 141.61
Face Value: 10.00
Total Debt: 17
Net Working Capital: 9
Contingent Liabilities: 21
Book Value per Share: 141.61
Face Value: 10.00

Mar 2024

Equity Capital: 24
: 80
: 0
Trade Payables: 58
: 31
Total Liabilities: 194
: 6
Capital Work in Progress: 1
: 8
: 97
Cash & Bank: 16
: 66
Total Assets: 194
Total Debt: 5
Net Working Capital: 89
Contingent Liabilities: 7
Book Value per Share: 42.82
Face Value: 10.00
Total Debt: 5
Net Working Capital: 89
Contingent Liabilities: 7
Book Value per Share: 42.82
Face Value: 10.00

Mar 2025

Equity Capital: 24
: 90
: 0
Trade Payables: 56
: 40
Total Liabilities: 212
: 7
Capital Work in Progress: 4
: 11
: 103
Cash & Bank: 15
: 72
Total Assets: 212
Total Debt: 5
Net Working Capital: 88
Contingent Liabilities: 10
Book Value per Share: 47.03
Face Value: 10.00
Total Debt: 5
Net Working Capital: 88
Contingent Liabilities: 10
Book Value per Share: 47.03
Face Value: 10.00

Cash Flows

Consolidated Figures in Rs. Crores / View Standalone

	Mar 2014	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2024	Mar 2025
	8	4	8	16	1	-22	8
Cash from Investing	-5	-19	-1	-3	-2	-14	-6
Cash from Financing	-3	19	-8	-7	-6	28	0
	0	3	-0	6	-7	-8	1
Free Cash Flow	8	-5	7	16	1	-22	2
OCF / Net Profit	2.61	-11.61	20.10	21.34	6.71	-1.29	1.02
Cumulative 5-Year FCF	0	0	0	0	0	-3	4
OCF / Net Profit	2.61	-11.61	20.10	21.34	6.71	-1.29	1.02
Cumulative 5-Year FCF	0	0	0	0	0	-3	4

Mar 2014

: 8
Cash from Investing: -5
Cash from Financing: -3
: 0
Free Cash Flow: 8
OCF / Net Profit: 2.61
Cumulative 5-Year FCF: 0
OCF / Net Profit: 2.61
Cumulative 5-Year FCF: 0

Mar 2015

: 4
Cash from Investing: -19
Cash from Financing: 19
: 3
Free Cash Flow: -5
OCF / Net Profit: -11.61
Cumulative 5-Year FCF: 0
OCF / Net Profit: -11.61
Cumulative 5-Year FCF: 0

Mar 2016

: 8
Cash from Investing: -1
Cash from Financing: -8
: -0
Free Cash Flow: 7
OCF / Net Profit: 20.10
Cumulative 5-Year FCF: 0
OCF / Net Profit: 20.10
Cumulative 5-Year FCF: 0

Mar 2017

: 16
Cash from Investing: -3
Cash from Financing: -7
: 6
Free Cash Flow: 16
OCF / Net Profit: 21.34
Cumulative 5-Year FCF: 0
OCF / Net Profit: 21.34
Cumulative 5-Year FCF: 0

Mar 2018

: 1
Cash from Investing: -2
Cash from Financing: -6
: -7
Free Cash Flow: 1
OCF / Net Profit: 6.71
Cumulative 5-Year FCF: 0
OCF / Net Profit: 6.71
Cumulative 5-Year FCF: 0

Mar 2024

: -22
Cash from Investing: -14
Cash from Financing: 28
: -8
Free Cash Flow: -22
OCF / Net Profit: -1.29
Cumulative 5-Year FCF: -3
OCF / Net Profit: -1.29
Cumulative 5-Year FCF: -3

Mar 2025

: 8
Cash from Investing: -6
Cash from Financing: 0
: 1
Free Cash Flow: 2
OCF / Net Profit: 1.02
Cumulative 5-Year FCF: 4
OCF / Net Profit: 1.02
Cumulative 5-Year FCF: 4

Ratios

Consolidated Figures in Rs. Crores / View Standalone

	Mar 2014	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2024	Mar 2025
PER SHARE	-	-	-	-	-	-	-
EPS (₹)	13.56	-1.36	1.75	3.33	0.89	7.18	4.48
Book Value (₹)	136.06	135.34	137.72	140.48	141.61	42.82	47.03
Dividend per Share (₹)	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Cash EPS (₹)	2.40	1.16	1.39	1.27	1.11	7.61	4.06
PROFITABILITY	-	-	-	-	-	-	-
Operating Margin %	4.05%	2.34%	2.97%	2.33%	2.97%	9.13%	3.39%
Net Margin %	1.72%	-0.14%	0.19%	0.31%	0.11%	7.35%	3.19%
ROE %	9.96%	-1.04%	1.24%	2.36%	0.58%	25.19%	6.80%
ROCE %	12.19%	4.85%	6.24%	7.47%	6.38%	30.34%	9.45%
	3.54%	-0.30%	0.33%	0.62%	0.16%	11.58%	3.68%
EFFICIENCY	-	-	-	-	-	-	-
Debtor Days	103	93	105	86	109	107	156
Inventory Days	0	0	0	0	0	0	0
Payable Days	73	0	0	75	100	0	0
	31	93	105	10	9	107	156
FINANCIAL HEALTH	-	-	-	-	-	-	-
Debt to Equity (x)	0.59x	1.21x	0.78x	0.64x	0.54x	0.05x	0.05x
Interest Coverage (x)	4.18x	1.13x	1.34x	1.42x	1.14x	25.69x	12.62x
	1.43x	1.29x	1.27x	1.15x	1.18x	2.09x	1.97x
GROWTH	-	-	-	-	-	-	-
Revenue Growth %	0.00%	25.46%	-10.13%	18.89%	-28.87%	38.01%	0.05%
Operating Profit Growth %	0.00%	-27.48%	13.96%	-6.87%	-9.05%	411.17%	-47.58%
Net Profit Growth %	0.00%	-110.40%	220.25%	93.94%	-75.26%	9292.85%	-56.61%
	0.00%	0.00%	0.00%	0.00%	0.00%	711.54%	-37.66%
VALUATION	-	-	-	-	-	-	-
P/E (x)	0.00x	0.00x	0.00x	0.00x	0.00x	22.93x	10.40x
P/B (x)	0.00x	0.00x	0.00x	0.00x	0.00x	3.85x	0.99x
Dividend Yield %	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
	0.00x	0.00x	0.00x	0.00x	0.00x	15.20x	7.70x

Mar 2014

EPS (₹): 13.56
Book Value (₹): 136.06
Dividend per Share (₹): 0.00
Cash EPS (₹): 2.40
Operating Margin %: 4.05%
Net Margin %: 1.72%
ROE %: 9.96%
ROCE %: 12.19%
: 3.54%
Debtor Days: 103
Inventory Days: 0
Payable Days: 73
: 31
Debt to Equity (x): 0.59x
Interest Coverage (x): 4.18x
: 1.43x
Revenue Growth %: 0.00%
Operating Profit Growth %: 0.00%
Net Profit Growth %: 0.00%
: 0.00%
P/E (x): 0.00x
P/B (x): 0.00x
Dividend Yield %: 0.00%
: 0.00x

Mar 2015

EPS (₹): -1.36
Book Value (₹): 135.34
Dividend per Share (₹): 0.00
Cash EPS (₹): 1.16
Operating Margin %: 2.34%
Net Margin %: -0.14%
ROE %: -1.04%
ROCE %: 4.85%
: -0.30%
Debtor Days: 93
Inventory Days: 0
Payable Days: 0
: 93
Debt to Equity (x): 1.21x
Interest Coverage (x): 1.13x
: 1.29x
Revenue Growth %: 25.46%
Operating Profit Growth %: -27.48%
Net Profit Growth %: -110.40%
: 0.00%
P/E (x): 0.00x
P/B (x): 0.00x
Dividend Yield %: 0.00%
: 0.00x

Mar 2016

EPS (₹): 1.75
Book Value (₹): 137.72
Dividend per Share (₹): 0.00
Cash EPS (₹): 1.39
Operating Margin %: 2.97%
Net Margin %: 0.19%
ROE %: 1.24%
ROCE %: 6.24%
: 0.33%
Debtor Days: 105
Inventory Days: 0
Payable Days: 0
: 105
Debt to Equity (x): 0.78x
Interest Coverage (x): 1.34x
: 1.27x
Revenue Growth %: -10.13%
Operating Profit Growth %: 13.96%
Net Profit Growth %: 220.25%
: 0.00%
P/E (x): 0.00x
P/B (x): 0.00x
Dividend Yield %: 0.00%
: 0.00x

Mar 2017

EPS (₹): 3.33
Book Value (₹): 140.48
Dividend per Share (₹): 0.00
Cash EPS (₹): 1.27
Operating Margin %: 2.33%
Net Margin %: 0.31%
ROE %: 2.36%
ROCE %: 7.47%
: 0.62%
Debtor Days: 86
Inventory Days: 0
Payable Days: 75
: 10
Debt to Equity (x): 0.64x
Interest Coverage (x): 1.42x
: 1.15x
Revenue Growth %: 18.89%
Operating Profit Growth %: -6.87%
Net Profit Growth %: 93.94%
: 0.00%
P/E (x): 0.00x
P/B (x): 0.00x
Dividend Yield %: 0.00%
: 0.00x

Mar 2018

EPS (₹): 0.89
Book Value (₹): 141.61
Dividend per Share (₹): 0.00
Cash EPS (₹): 1.11
Operating Margin %: 2.97%
Net Margin %: 0.11%
ROE %: 0.58%
ROCE %: 6.38%
: 0.16%
Debtor Days: 109
Inventory Days: 0
Payable Days: 100
: 9
Debt to Equity (x): 0.54x
Interest Coverage (x): 1.14x
: 1.18x
Revenue Growth %: -28.87%
Operating Profit Growth %: -9.05%
Net Profit Growth %: -75.26%
: 0.00%
P/E (x): 0.00x
P/B (x): 0.00x
Dividend Yield %: 0.00%
: 0.00x

Mar 2024

EPS (₹): 7.18
Book Value (₹): 42.82
Dividend per Share (₹): 0.00
Cash EPS (₹): 7.61
Operating Margin %: 9.13%
Net Margin %: 7.35%
ROE %: 25.19%
ROCE %: 30.34%
: 11.58%
Debtor Days: 107
Inventory Days: 0
Payable Days: 0
: 107
Debt to Equity (x): 0.05x
Interest Coverage (x): 25.69x
: 2.09x
Revenue Growth %: 38.01%
Operating Profit Growth %: 411.17%
Net Profit Growth %: 9292.85%
: 711.54%
P/E (x): 22.93x
P/B (x): 3.85x
Dividend Yield %: 0.00%
: 15.20x

Mar 2025

EPS (₹): 4.48
Book Value (₹): 47.03
Dividend per Share (₹): 0.00
Cash EPS (₹): 4.06
Operating Margin %: 3.39%
Net Margin %: 3.19%
ROE %: 6.80%
ROCE %: 9.45%
: 3.68%
Debtor Days: 156
Inventory Days: 0
Payable Days: 0
: 156
Debt to Equity (x): 0.05x
Interest Coverage (x): 12.62x
: 1.97x
Revenue Growth %: 0.05%
Operating Profit Growth %: -47.58%
Net Profit Growth %: -56.61%
: -37.66%
P/E (x): 10.40x
P/B (x): 0.99x
Dividend Yield %: 0.00%
: 7.70x

Shareholding Pattern

Numbers in percentages

TRADES

	Sep 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Sep 2025	Mar 2026
	73.50	73.50	73.50	73.50	73.50	73.50	73.50	73.50
	5.30	3.04	2.34	1.29	1.15	0.60	0.34	0.00
DIIs	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Government	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
	21.20	23.46	24.16	25.21	25.35	25.90	26.16	26.50

Sep 2023

: 73.50
: 5.30
DIIs: 0.00
Government: 0.00
: 21.20

Mar 2024

: 73.50
: 3.04
DIIs: 0.00
Government: 0.00
: 23.46

Jun 2024

: 73.50
: 2.34
DIIs: 0.00
Government: 0.00
: 24.16

Sep 2024

: 73.50
: 1.29
DIIs: 0.00
Government: 0.00
: 25.21

Dec 2024

: 73.50
: 1.15
DIIs: 0.00
Government: 0.00
: 25.35

Mar 2025

: 73.50
: 0.60
DIIs: 0.00
Government: 0.00
: 25.90

Sep 2025

: 73.50
: 0.34
DIIs: 0.00
Government: 0.00
: 26.16

Mar 2026

: 73.50
: 0.00
DIIs: 0.00
Government: 0.00
: 26.50

Documents

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Annual Reports

Credit Ratings

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Concalls

Jan 2026
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