Crayons Advertising Ltd.
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ABOUT
AI Sector View
AI GENERATEDMedia Entertainment & Publication
This sector uses indirect proxies rather than direct ad-spend data. Urban CMIE sentiment at 109.5 (2026-07), disposable personal income of INR 353131560 million (Dec/25), and consumer spending of INR 44743 billion (Jun/26) are supportive, but formal consumer confidence weakened to 88.3 (Jul/26). FPI flow is mildly negative at INR -558 crore over 3 months to 2026-08-31, so the stance remains neutral and confidence is capped.
PROS
- Company is almost debt free
- Company has consistently been profitable over the last 5 years
- Company comfortably covers its interest (12.6x coverage)
CONS
- A large part of profit comes from other income (54.7% of PBT)
- Poor cash conversion - profits are not backed by operating cash flow (CFO/PAT -0.54x)
- Equity base is being diluted - shares outstanding up 985.8%
- Company has delivered a poor sales growth of 1.0% over past five years
- Debtor days have increased from 107 to 156
- Though reporting repeated profits, the company pays out little dividend (0.0%)
* The pros and cons are machine generated based on quantitative rules.
Peer comparison
| Name | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| SIGNPOST | 274.35 | 19.94 | 1466.40 | 0.18 | 18.66 | 22.18 | 152.26 | 10.62 | 26.07 | 22.54 |
| RKSWAMY | 92.97 | 20.68 | 469.29 | 2.15 | 3.46 | 20.52 | 83.62 | 7.80 | 12.87 | 10.44 |
| VERTOZ | 38.38 | 12.39 | 327.11 | 0.26 | 7.37 | 13.76 | 81.64 | 15.82 | 15.84 | 18.48 |
| CRAYONS | 23.95 | 15.53 | 58.51 | 0.00 | — | — | — | — | 9.45 | — |
Quarterly Results
Consolidated Figures in Rs. Crores / View Standalone
No quarterly results found
We don't have this information yet. Please check back later.
Profit & Loss
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2014 | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|
| 178 | 223 | 200 | 238 | 169 | 234 | 234 | |
| 171 | 218 | 196 | 233 | 167 | 213 | 226 | |
| Operating Profit | 7 | 5 | 4 | 5 | 3 | 21 | 8 |
| OPM % | 3.78% | 2.03% | 2.09% | 2.11% | 1.77% | 9.13% | 3.39% |
| 0 | 1 | 2 | 1 | 2 | 4 | 6 | |
| Interest | 1 | 2 | 3 | 3 | 3 | 1 | 1 |
| Depreciation | 1 | 2 | 2 | 2 | 2 | 1 | 2 |
| Profit before Tax | 5 | 0 | 1 | 1 | 0 | 23 | 10 |
| Tax % | 32.48% | 197.05% | 60.45% | 37.25% | 52.70% | 26.57% | 26.66% |
| Net Profit | 3 | -0 | 0 | 1 | 0 | 17 | 7 |
| EPS | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 7.18 | 4.48 |
| Dividend Payout % | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
COMPOUNDED SALES GROWTH
- 10 Years:
- —
- 5 Years:
- 1%
- 3 Years:
- -1%
COMPOUNDED PROFIT GROWTH
- 10 Years:
- —
- 5 Years:
- —
- 3 Years:
- 144%
STOCK PRICE CAGR
- 10 Years:
- —
- 5 Years:
- —
- 3 Years:
- -46%
- 1 Year:
- -56%
RETURN ON EQUITY
- 10 Years:
- —
- 5 Years:
- 7%
- 3 Years:
- 11%
- Last Year:
- 7%
Balance Sheet
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2014 | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|
| Equity Capital | 2 | 2 | 2 | 2 | 2 | 24 | 24 |
| Minority Interest | 0 | 5 | 6 | 5 | 5 | 1 | 1 |
| 28 | 28 | 29 | 29 | 30 | 80 | 90 | |
| 16 | 32 | 20 | 16 | 15 | 3 | 3 | |
| Trade Payables | 30 | 47 | 39 | 47 | 31 | 58 | 56 |
| 10 | 9 | 15 | 28 | 20 | 26 | 36 | |
| Total Liabilities | 86 | 123 | 110 | 128 | 103 | 194 | 212 |
| 6 | 12 | 11 | 9 | 9 | 6 | 7 | |
| Capital Work in Progress | 1 | 0 | 0 | 0 | 0 | 1 | 4 |
| 0 | 14 | 15 | 15 | 15 | 8 | 11 | |
| 0 | 0 | 0 | 0 | 0 | 97 | 103 | |
| Cash & Bank | 2 | 5 | 4 | 11 | 4 | 16 | 15 |
| 78 | 92 | 81 | 93 | 75 | 66 | 72 | |
| Total Assets | 86 | 123 | 110 | 128 | 103 | 194 | 212 |
Cash Flows
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2014 | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|
| 12 | 9 | 7 | 20 | 1 | -22 | 8 | |
| Cash from Investing | -5 | -19 | -1 | -3 | -2 | -14 | -6 |
| Cash from Financing | -3 | 19 | -8 | -7 | -6 | 28 | 0 |
| 0 | 3 | -0 | 6 | -7 | -8 | 1 |
Ratios
Consolidated Figures in Rs. Crores / View Standalone
| Mar 2014 | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2024 | Mar 2025 | |
|---|---|---|---|---|---|---|---|
Documents
Corporate disclosures, annual reports, credit ratings, and concall transcripts
No announcements filed.
News
Recent coverage and analyst commentary for CRAYONS
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