Crayons Advertising Ltd.

26.8-4.29%

2026-08-21

thecrayonsnetwork.comBSE: -NSE: CRAYONS
Market Cap₹ 68 Cr.
Current Price₹ 27
High / Low₹ 64 / 24
Stock P/E0.0
Book Value₹ 48
Price to Book1.03
Dividend Yield0.00 %
ROCE8.8 %
ROE6.3 %
Face Value₹ 10

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ABOUT

KEY POINTS

PROS

  • Company has delivered good profit growth of 42.1% CAGR over last 5 years
  • Company is almost debt free
  • Company has a healthy return on capital (ROCE) of 25.9%
  • Company has a good return on equity (ROE) track record: 3 Years ROE 21.4%
  • Company comfortably covers its interest (11.6x coverage)
  • Attractively priced for its growth - PEG of 0.3

CONS

  • A large part of profit comes from other income (59.4% of PBT)
  • Poor cash conversion - profits are not backed by operating cash flow (CFO/PAT -0.55x)
  • Operating cash flow has been negative in recent years
  • Equity base is being diluted - shares outstanding up 985.8%
  • Company has delivered a poor sales growth of 3.6% over past five years

* The pros and cons are machine generated based on quantitative rules.

Peer comparison

EDIT COLUMNS
S.No.NameCMP Rs.P/EMar Cap Rs.Cr.Div Yld %NP Qtr Rs.Cr.Qtr Profit Var %Sales Qtr Rs.Cr.Qtr Sales Var %ROCE %OPM %
1.SIGNPOST267.2519.431428.450.1918.6622.18152.2610.6215.9522.54
2.RKSWAMY95.8021.31483.572.093.4620.5283.627.8012.8710.44
3.CRAYONS28.0018.1668.400.009.45
Detailed Comparison with:

Quarterly Results

Standalone Figures in Rs. Crores / View Consolidated

No standalone quarterly results found

We don't have this information yet. Please check back later.

Profit & Loss

Standalone Figures in Rs. Crores / View Consolidated

Mar 2016
200
196
Operating Profit
6
OPM %
3
Other Income
2
Interest
3
Depreciation
2
1
Tax %
59
Net Profit
0
EPS
0
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Mar 2017
238
233
Operating Profit
6
OPM %
2
Other Income
1
Interest
3
Depreciation
2
1
Tax %
37
Net Profit
1
EPS
0
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Mar 2018
169
166
Operating Profit
5
OPM %
3
Other Income
2
Interest
3
Depreciation
2
0
Tax %
49
Net Profit
0
EPS
0
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Mar 2019
184
181
Operating Profit
7
OPM %
4
Other Income
4
Interest
3
Depreciation
2
3
Tax %
12
Net Profit
2
EPS
0
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
1
Minority Interest
0
Share of Associates
0
Adjusted EPS
1
Mar 2020
161
158
Operating Profit
6
OPM %
3
Other Income
3
Interest
2
Depreciation
1
2
Tax %
35
Net Profit
1
EPS
5
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
1
Minority Interest
0
Share of Associates
0
Adjusted EPS
1
Mar 2021
105
104
Operating Profit
3
OPM %
3
Other Income
2
Interest
1
Depreciation
1
0
Tax %
56
Net Profit
0
EPS
1
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
0
Mar 2022
193
189
Operating Profit
5
OPM %
2
Other Income
2
Interest
1
Depreciation
1
2
Tax %
31
Net Profit
2
EPS
1
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
1
Minority Interest
0
Share of Associates
0
Adjusted EPS
1
Mar 2023
276
257
Operating Profit
25
OPM %
9
Other Income
5
Interest
1
Depreciation
1
23
Tax %
26
Net Profit
17
EPS
9
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
9
Minority Interest
0
Share of Associates
0
Adjusted EPS
9
Mar 2024
202
181
Operating Profit
25
OPM %
12
Other Income
5
Interest
1
Depreciation
1
23
Tax %
26
Net Profit
17
EPS
7
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
7
Minority Interest
0
Share of Associates
0
Adjusted EPS
7
Mar 2025
192
185
Operating Profit
13
OPM %
7
Other Income
5
Interest
1
Depreciation
2
9
Tax %
27
Net Profit
7
EPS
3
Dividend Payout %
0
Minority Interest
0
Share of Associates
0
Adjusted EPS
3
Minority Interest
0
Share of Associates
0
Adjusted EPS
3

COMPOUNDED SALES GROWTH

10 Years:
-1%
5 Years:
4%
3 Years:
0%

COMPOUNDED PROFIT GROWTH

10 Years:
5 Years:
42%
3 Years:
61%

STOCK PRICE CAGR

10 Years:
5 Years:
3 Years:
-45%
1 Year:
-46%

RETURN ON EQUITY

10 Years:
8%
5 Years:
14%
3 Years:
21%
Last Year:
6%

Balance Sheet

Standalone Figures in Rs. Crores / View Consolidated

Corporate actions

No bonus data found

Mar 2016
Equity Capital
2
28
0
Trade Payables
39
34
Total Liabilities
104
11
Capital Work in Progress
0
8
0
Cash & Bank
4
81
Total Assets
104
Total Debt
24
Net Working Capital
15
Contingent Liabilities
13
Book Value per Share
136.07
Face Value
10.00
Total Debt
24
Net Working Capital
15
Contingent Liabilities
13
Book Value per Share
136.07
Face Value
10.00
Mar 2017
Equity Capital
2
29
0
Trade Payables
47
44
Total Liabilities
122
9
Capital Work in Progress
0
9
0
Cash & Bank
11
93
Total Assets
122
Total Debt
20
Net Working Capital
11
Contingent Liabilities
17
Book Value per Share
139.47
Face Value
10.00
Total Debt
20
Net Working Capital
11
Contingent Liabilities
17
Book Value per Share
139.47
Face Value
10.00
Mar 2018
Equity Capital
2
29
0
Trade Payables
31
35
Total Liabilities
98
9
Capital Work in Progress
0
9
0
Cash & Bank
4
75
Total Assets
98
Total Debt
17
Net Working Capital
9
Contingent Liabilities
15
Book Value per Share
140.40
Face Value
10.00
Total Debt
17
Net Working Capital
9
Contingent Liabilities
15
Book Value per Share
140.40
Face Value
10.00
Mar 2019
Equity Capital
2
32
0
Trade Payables
49
49
Total Liabilities
133
8
Capital Work in Progress
0
17
0
Cash & Bank
14
93
Total Assets
133
Total Debt
15
Net Working Capital
19
Contingent Liabilities
25
Book Value per Share
151.29
Face Value
10.00
Total Debt
15
Net Working Capital
19
Contingent Liabilities
25
Book Value per Share
151.29
Face Value
10.00
Mar 2020
Equity Capital
2
33
2
Trade Payables
62
32
Total Liabilities
131
8
Capital Work in Progress
0
19
0
Cash & Bank
5
99
Total Assets
131
Total Debt
15
Net Working Capital
9
Contingent Liabilities
0
Book Value per Share
157.76
Face Value
10.00
Total Debt
15
Net Working Capital
9
Contingent Liabilities
0
Book Value per Share
157.76
Face Value
10.00
Mar 2021
Equity Capital
2
33
6
Trade Payables
44
20
Total Liabilities
106
7
Capital Work in Progress
0
19
0
Cash & Bank
3
77
Total Assets
106
Total Debt
15
Net Working Capital
12
Contingent Liabilities
4
Book Value per Share
158.34
Face Value
10.00
Total Debt
15
Net Working Capital
12
Contingent Liabilities
4
Book Value per Share
158.34
Face Value
10.00
Mar 2022
Equity Capital
2
35
6
Trade Payables
58
25
Total Liabilities
126
6
Capital Work in Progress
0
11
0
Cash & Bank
18
91
Total Assets
126
Total Debt
10
Net Working Capital
12
Contingent Liabilities
4
Book Value per Share
165.51
Face Value
10.00
Total Debt
10
Net Working Capital
12
Contingent Liabilities
4
Book Value per Share
165.51
Face Value
10.00
Mar 2023
Equity Capital
18
36
8
Trade Payables
43
24
Total Liabilities
129
3
Capital Work in Progress
0
9
0
Cash & Bank
15
101
Total Assets
129
Total Debt
11
Net Working Capital
33
Contingent Liabilities
7
Book Value per Share
29.91
Face Value
10.00
Total Debt
11
Net Working Capital
33
Contingent Liabilities
7
Book Value per Share
29.91
Face Value
10.00
Mar 2024
Equity Capital
24
80
0
Trade Payables
51
29
Total Liabilities
184
6
Capital Work in Progress
1
10
90
Cash & Bank
14
63
Total Assets
184
Total Debt
5
Net Working Capital
86
Contingent Liabilities
7
Book Value per Share
42.56
Face Value
10.00
Total Debt
5
Net Working Capital
86
Contingent Liabilities
7
Book Value per Share
42.56
Face Value
10.00
Mar 2025
Equity Capital
24
86
0
Trade Payables
50
38
Total Liabilities
199
7
Capital Work in Progress
4
8
97
Cash & Bank
13
69
Total Assets
199
Total Debt
5
Net Working Capital
85
Contingent Liabilities
10
Book Value per Share
45.32
Face Value
10.00
Total Debt
5
Net Working Capital
85
Contingent Liabilities
10
Book Value per Share
45.32
Face Value
10.00

Cash Flows

Standalone Figures in Rs. Crores / View Consolidated

Mar 2016
8
Cash from Investing
-0
Cash from Financing
-8
-0
Free Cash Flow
7
OCF / Net Profit
18.82
Cumulative 5-Year FCF
0
OCF / Net Profit
18.82
Cumulative 5-Year FCF
0
Mar 2017
16
Cash from Investing
-3
Cash from Financing
-7
6
Free Cash Flow
16
OCF / Net Profit
20.70
Cumulative 5-Year FCF
0
OCF / Net Profit
20.70
Cumulative 5-Year FCF
0
Mar 2018
1
Cash from Investing
-2
Cash from Financing
-6
-7
Free Cash Flow
1
OCF / Net Profit
6.30
Cumulative 5-Year FCF
0
OCF / Net Profit
6.30
Cumulative 5-Year FCF
0
Mar 2019
8
Cash from Investing
4
Cash from Financing
-5
6
Free Cash Flow
8
OCF / Net Profit
3.11
Cumulative 5-Year FCF
0
OCF / Net Profit
3.11
Cumulative 5-Year FCF
0
Mar 2020
-13
Cash from Investing
7
Cash from Financing
-2
-8
Free Cash Flow
-14
OCF / Net Profit
-11.52
Cumulative 5-Year FCF
18
OCF / Net Profit
-11.52
Cumulative 5-Year FCF
18
Mar 2021
-2
Cash from Investing
1
Cash from Financing
-1
-2
Free Cash Flow
-2
OCF / Net Profit
-14.78
Cumulative 5-Year FCF
9
OCF / Net Profit
-14.78
Cumulative 5-Year FCF
9
Mar 2022
10
Cash from Investing
12
Cash from Financing
-7
15
Free Cash Flow
10
OCF / Net Profit
6.13
Cumulative 5-Year FCF
3
OCF / Net Profit
6.13
Cumulative 5-Year FCF
3
Mar 2023
-1
Cash from Investing
-2
Cash from Financing
1
-3
Free Cash Flow
-1
OCF / Net Profit
-0.08
Cumulative 5-Year FCF
0
OCF / Net Profit
-0.08
Cumulative 5-Year FCF
0
Mar 2024
-25
Cash from Investing
-12
Cash from Financing
28
-9
Free Cash Flow
-30
OCF / Net Profit
-1.49
Cumulative 5-Year FCF
-37
OCF / Net Profit
-1.49
Cumulative 5-Year FCF
-37
Mar 2025
4
Cash from Investing
-3
Cash from Financing
-0
1
Free Cash Flow
-2
OCF / Net Profit
0.64
Cumulative 5-Year FCF
-25
OCF / Net Profit
0.64
Cumulative 5-Year FCF
-25

Ratios

Standalone Figures in Rs. Crores / View Consolidated

Mar 2016
EPS (₹)
1.82
Book Value (₹)
136.07
Dividend per Share (₹)
0.00
Cash EPS (₹)
1.41
Operating Margin %
2.98%
Net Margin %
0.20%
ROE %
1.34%
ROCE %
6.75%
0.37%
Debtor Days
105
Inventory Days
0
Payable Days
0
105
Debt to Equity (x)
0.78x
Interest Coverage (x)
1.35x
1.28x
Revenue Growth %
-10.13%
Operating Profit Growth %
13.84%
Net Profit Growth %
242.08%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2017
EPS (₹)
3.39
Book Value (₹)
139.47
Dividend per Share (₹)
0.00
Cash EPS (₹)
1.28
Operating Margin %
2.34%
Net Margin %
0.32%
ROE %
2.46%
ROCE %
7.58%
0.67%
Debtor Days
86
Inventory Days
0
Payable Days
75
10
Debt to Equity (x)
0.64x
Interest Coverage (x)
1.43x
1.15x
Revenue Growth %
18.89%
Operating Profit Growth %
-6.90%
Net Profit Growth %
86.84%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2018
EPS (₹)
0.93
Book Value (₹)
140.40
Dividend per Share (₹)
0.00
Cash EPS (₹)
1.12
Operating Margin %
2.99%
Net Margin %
0.12%
ROE %
0.67%
ROCE %
6.48%
0.19%
Debtor Days
109
Inventory Days
0
Payable Days
100
9
Debt to Equity (x)
0.55x
Interest Coverage (x)
1.15x
1.18x
Revenue Growth %
-28.87%
Operating Profit Growth %
-8.95%
Net Profit Growth %
-72.46%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2019
EPS (₹)
10.89
Book Value (₹)
151.29
Dividend per Share (₹)
0.00
Cash EPS (₹)
2.23
Operating Margin %
3.95%
Net Margin %
1.33%
ROE %
7.47%
ROCE %
11.71%
2.13%
Debtor Days
113
Inventory Days
0
Payable Days
97
16
Debt to Equity (x)
0.43x
Interest Coverage (x)
1.96x
1.23x
Revenue Growth %
8.69%
Operating Profit Growth %
43.71%
Net Profit Growth %
1065.13%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2020
EPS (₹)
5.18
Book Value (₹)
157.76
Dividend per Share (₹)
0.00
Cash EPS (₹)
1.44
Operating Margin %
3.47%
Net Margin %
0.72%
ROE %
3.35%
ROCE %
8.38%
0.88%
Debtor Days
168
Inventory Days
0
Payable Days
147
21
Debt to Equity (x)
0.43x
Interest Coverage (x)
1.76x
1.11x
Revenue Growth %
-12.61%
Operating Profit Growth %
-23.26%
Net Profit Growth %
-52.42%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2021
EPS (₹)
0.58
Book Value (₹)
158.34
Dividend per Share (₹)
0.00
Cash EPS (₹)
0.71
Operating Margin %
2.68%
Net Margin %
0.12%
ROE %
0.36%
ROCE %
3.30%
0.11%
Debtor Days
236
Inventory Days
0
Payable Days
0
236
Debt to Equity (x)
0.43x
Interest Coverage (x)
1.21x
1.20x
Revenue Growth %
-34.80%
Operating Profit Growth %
-49.58%
Net Profit Growth %
-88.87%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2022
EPS (₹)
7.17
Book Value (₹)
165.51
Dividend per Share (₹)
0.00
Cash EPS (₹)
1.41
Operating Margin %
2.39%
Net Margin %
0.84%
ROE %
4.43%
ROCE %
7.51%
1.39%
Debtor Days
113
Inventory Days
0
Payable Days
0
113
Debt to Equity (x)
0.26x
Interest Coverage (x)
2.79x
1.15x
Revenue Growth %
83.42%
Operating Profit Growth %
63.25%
Net Profit Growth %
1143.95%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2023
EPS (₹)
9.22
Book Value (₹)
29.91
Dividend per Share (₹)
0.00
Cash EPS (₹)
9.83
Operating Margin %
8.90%
Net Margin %
6.02%
ROE %
36.44%
ROCE %
41.95%
13.01%
Debtor Days
81
Inventory Days
0
Payable Days
0
81
Debt to Equity (x)
0.21x
Interest Coverage (x)
25.41x
1.46x
Revenue Growth %
43.19%
Operating Profit Growth %
433.52%
Net Profit Growth %
928.43%
0.00%
P/E (x)
0.00x
P/B (x)
0.00x
Dividend Yield %
0.00%
0.00x
Mar 2024
EPS (₹)
6.92
Book Value (₹)
42.56
Dividend per Share (₹)
0.00
Cash EPS (₹)
7.49
Operating Margin %
10.22%
Net Margin %
8.39%
ROE %
21.42%
ROCE %
27.00%
10.80%
Debtor Days
139
Inventory Days
0
Payable Days
0
139
Debt to Equity (x)
0.05x
Interest Coverage (x)
25.01x
2.15x
Revenue Growth %
-26.89%
Operating Profit Growth %
2.28%
Net Profit Growth %
1.87%
-24.94%
P/E (x)
23.81x
P/B (x)
3.87x
Dividend Yield %
0.00%
15.68x
Mar 2025
EPS (₹)
2.76
Book Value (₹)
45.32
Dividend per Share (₹)
0.00
Cash EPS (₹)
3.77
Operating Margin %
3.68%
Net Margin %
3.51%
ROE %
6.29%
ROCE %
8.84%
3.53%
Debtor Days
178
Inventory Days
0
Payable Days
0
178
Debt to Equity (x)
0.05x
Interest Coverage (x)
11.55x
2.03x
Revenue Growth %
-4.61%
Operating Profit Growth %
-49.98%
Net Profit Growth %
-60.05%
-60.05%
P/E (x)
16.84x
P/B (x)
1.03x
Dividend Yield %
0.00%
8.47x

Shareholding Pattern

Numbers in percentages

TRADES
Sep 2023
73.50
5.30
DIIs
0.00
Government
0.00
21.20
Mar 2024
73.50
3.04
DIIs
0.00
Government
0.00
23.46
Jun 2024
73.50
2.34
DIIs
0.00
Government
0.00
24.16
Sep 2024
73.50
1.29
DIIs
0.00
Government
0.00
25.21
Dec 2024
73.50
1.15
DIIs
0.00
Government
0.00
25.35
Mar 2025
73.50
0.60
DIIs
0.00
Government
0.00
25.90
Sep 2025
73.50
0.34
DIIs
0.00
Government
0.00
26.16
Mar 2026
73.50
0.00
DIIs
0.00
Government
0.00
26.50

Documents

Announcements

Nothing filed yet.

Credit Ratings

Nothing filed yet.

Concalls